Becoming a home-owner is an important milestone in a person’s life. That is why a Bouygues Immobilier Customer Relations manager is there to support every individual customer throughout their project, from the introductory meeting to handover, including site visits and even the first co-owners’ meeting.
In addition to providing personalised support, in 2016 we introduced a number of digital initiatives to further increase customer satisfaction and our interaction with them. These initiatives include a new, easier-to-use customer space on our website and a video newsletter when work starts so that future residents can understand the role of all the people on the worksite and anticipate the next stages of their journey to home ownership.
With Flexom, we have been offering our customers homes that are connected and smart since the end of 2016. The system enables occupants to control a number of functions such as lighting, roller blinds and heating, either from home or remotely from their smartphone or tablet.
The “5th Avenue” residence at La Madeleine, near Lille, acted as a testbed for the roll-out of smart and connected equipment. For an 18-month period, a third of the apartments were equipped with a basic package covering connected roller blinds, lights and smoke detectors. An app to manage them was developed in partnership with residents. It allowed them not only to control the equipment remotely but also to interact with other property owners in the building and communicate directly with their neighbours.
By developing shared services and managing shared spaces, the building can also generate additional revenue.
We have decided to upgrade all our residential offers. We offer our customers new interior decoration collections which, from three style options (Authentic, Contemporary and Natural), enable them to customise their home with appropriate and fashionable finishings (flooring, tiling and bathroom fittings).
On some projects, customers are also invited to attend co-design workshops, at which future or actual residents are brought together in order to better identify their expectations and perceptions.
Concepts are put to them in order to elicit their reaction. Whether the subject is a plan for a community hall at La Madeleine, near Lille, a neighbourhood conciergerie at Ginko in Bordeaux or an app to facilitate communication between the building manager and residents at Éragny-sur-Oise, north-west of Paris, this type of workshop helps identify the services and amenities that our customers find really important.
By deciding to use BIM (Building Information Modelling) for all our future developments, we aim to improve our ability to provide increased personalisation and an even greater role in the design process for all our customers.
Our aim is to use digital technology to make the purchasing process easier. Because it is often difficult to imagine what an apartment will be like from a plan, Bouygues Immobilier is developing 3D virtual visits for many of its programmes. By using either a tablet or a special headset, future buyers can visualise the buildings and their surroundings, enter their future home, move around each room and appreciate the views.
On the Bouygues Immobilier website www.bouygues-immobilier.com, prospective customers can take a virtual tour of a show apartment and visualise all the interior decoration options.
A complementary tool, the configurator, gives a high-definition simulation of atmospheres and materials. It also displays the dimensions and price of the selected decorative options, room by room for each apartment, so that customers can choose their interior and calculate the corresponding cost in real time.