As we know, far-reaching changes have been taking place in the world of work for a number of years now. From an economic standpoint, old management methods have fallen short and large groups’ capacity to innovate has suffered because of it. From an HR standpoint, employees want more flexible working hours, pleasant surroundings and a serene working environment. Similar currents are running through society as a whole: millennials, demanding but fickle, are rewriting the codes.
Having come to that conclusion, doing nothing was not an option: Bouygues Immobilier felt impelled to use its resources and expertise to benefit the world of work in the widest sense, from small businesses and startups to large groups, spanning all the economic and social dimensions. And so the Nextdoor dream was born…
First, Nextdoor is proactive: how are we to respond to the legitimate demands of employers and employees in terms of well-being at work, respect and autonomy?Answer: by going out to meet them, by trying to simplify everyday life for employers and by creating a benevolent working atmosphere for employees. A challenge? Yes indeed! But service is second nature for the people at Nextdoor and they have the resources and skills to provide users with genuine support in areas such as logistics and advice.
Second, good humour and work should always go hand in hand. Nextdoor spaces never close. They are friendly, comfortable and spacious and have lots of differently themed areas, nooks and locations, such as co-working spaces, dedicated modular offices, bars, meeting rooms, lounges, refreshment areas, library corners and so on. The premises are designed to help people to meet each other, workers to find inspiration and the staff to get to know their residents. Combined with a bespoke programme of business and social events, these workspaces favour the emergence of a community of people who share the same ambitions and values.
Fourth, Nextdoor spaces need people to use them. How can we convince companies to take the plunge? Answer: by leaving them free. Free to quit, free to increase their floorspace or reduce their subscription, without notice and without penalty, free to work in one Nextdoor space or another, free to stay for a month or several years.
It is up to us to create the alchemy and the business conditions that will convince our residents we have got it right!