ID CAMPUS: A UNIQUE AND LONG-TERM INITIATIVE
ID Campus is not just another "ideas" competition. An unusual initiative, it aims to encourage a new look at student accommodation while acting as a launching-pad for the construction of over 1,000 new student housing units.
ID Campus brings together a range of players, from local authorities and student associations to design firms and property developers, in a collaborative approach designed to provide a response suited to students' needs and lifestyles while complying with budgetary and regulatory requirements.
At the launch of ID Campus, Emmanuel Launiau, Bouygues Immobilier's Executive Vice-President for Housing in the Paris Region, stressed that "more than just an architecture competition, ID Campus contributes to the target of building 40,000 new student housing units that the government has set itself for the next five years".
The municipalities of Aubervilliers, Palaiseau and Les Mureaux have already identified the sites where the new-generation residences will be built. Other municipalities such as Alfortville, Champigny-sur-Marne, Chevilly-Larue, Colombes, Villejuif, Vitry-sur-Seine, and Saint-Denis, plus those of the Cergy-Pontoise agglomeration, are considering taking part.
ID CAMPUS: NEW NEEDS, NEW CHALLENGES
Although there is still a shortage of supply, the issue of student accommodation is not one of quantity alone. That is why one of the aims of ID Campus is to take a fresh look at the subject. For Mark Rozenblat, CEO of Constructions Développements Urbains, "ID Campus aims to promote the aesthetic quality of projects and the better organisation of buildings. Interior and exterior are indissociable and student housing should not be seen merely as the sum of its constituent units."
SELECTION CRITERIA SUITED TO THE CHANGING WORLD OF STUDENTS
Five criteria have been applied to ensure that the ID Campus competition fully meets that objective:
- accessibility and user comfort;
- sharing, new forms of communal living and mixing;
- modular construction and new materials;
- new technologies and what they mean for students' work;
- sustainable development, controlled energy consumption and their adoption by new generations.
A UNIQUE COMPETITION TO PROMOTE SUSTAINABLE, MODERN, DISTINCTIVE AND HIGH-QUALITY ARCHITECTURE
Three teams are in competition on each site, comprising up-and-coming and confirmed architects.
The projects will be chosen with local officials by a high-quality jury chaired by Pauline Brossard, an architect and Bouygues Immobilier's assistant innovation manager.
The jury will comprise:
- three architects: Eric Lapierre, Christian Devillers and Xavier Gonzalez;
- two representatives of developers: Franck Hélary, Bouygues Immobilier and Bernard Rayard, Constructions Développements Urbains;
- the mayors and planning officers of the towns concerned.
Nine architect firms are in competition on the first sites:
- Atelier du pont, with Jean Bucabeille, Paris
- Agence Louis Paillard Architecture, with Louis Paillard, Paris
- Atelier Provisoire architectes, with Aline Rodrigues Lefort and Laurent Vilette, Bordeaux
- Atemps Architecture, with Gemma Serra Vila, AJAP 2012, and Jean-Romain Munvez, Toulouse
- AUC, with Djamel Klouche, Paris
- Marchi_Architectes, with Adélaïde and Nicola Marchi, Paris
- Raphaël Gabrion Architectures, with Raphaël Gabrion, Paris
- Tank Architectes with Olivier Camus & Lyderic Veauvy, Lille
- TVK, with Alain Trévelo, AJAP 2006, and Antoine Viger-Kohler, Paris
When the architect firms chosen to build the student residences are announced next April, the architects' entries will be presented at an exhibition on the theme of student accommodation held at the Pavillon de l'Arsenal.
BOUYGUES IMMOBILIER'S CORPORATE FOUNDATION SPONSORS THE PAVILLON DE L’ARSENAL
Bouygues Immobilier's corporate foundation has sponsored the Pavillon de l'Arsenal in Paris since 2009. The Foundation contributes to the permanent exhibition "Paris, a guided tour", which devotes over 800 m² to the capital and its architecture. The Foundation has also helped to construct the giant 40-m² interactive digital model at the heart of the exhibition which presents the city's major projects.
Created in 1988, the Pavillon de l'Arsenal is home to the Paris and Paris area centre for information, documentation and exhibitions on urban planning and architecture. Open to all, the Pavillon de l'Arsenal hosts exhibitions of architectural features of the capital and the Paris area, as well as debates on urban planning and development.