“OBJECTIVE 100 HECTARES”: A COMMITMENT TO THE MUNICIPALITY OF PARIS
Enabling the emergence of a new urban model by greening and cultivating the city: this is the challenge at the heart of the “Objective 100 hectares” charter, signed by Bouygues Immobilier at the beginning of this year. This is a binding commitment that follows on from the “Paris Climate Action” charter, signed in 2014, which aims to cut greenhouse gas emissions.
In order to fight global warming effectively, the charter adopts a dual plan of action: large-scale greening of walls and rooftops will be accompanied by urban agriculture with “zero-phytosanitary risk” that respects the environment and saves water. Bouygues Immobilier will now integrate this approach from the design stage. In practice, the greening of rooftops and plots, as well as climbing plants and vegetable gardens, will spread across the capital. In figures, the target is to create at least 100 hectares of green rooftops, walls and façades in Paris by 2020.
But Bouygues Immobilier’s commitment to creating sustainable and desirable urban environments is not restricted to the Paris area.
BOUYGUES IMMOBILIER HAS AMBITIONS IN URBAN BIODIVERSITY
When integrated into building design, urban biodiversity not only has an effect on the environment and on the well-being of city-dwellers, but it is also an economic challenge for the entire property development sector. Bouygues Immobilier’s partnership with the Municipality of Paris is consistent with the company’s overall approach to biodiversity, a key component of its 2016-2020 sustainable development policy, which contains ambitious and quantified objectives.
As the first property developer to seek BiodiverCity© labelling for its operations,
Bouygues Immobilier designs low environmental impact buildings. One of the objectives of the BiodiverCity© label, created at end-2013 to assess and enhance the ecological performance of property developments, is to integrate biodiversity into buildings and create the infrastructure necessary to ensure their maintenance and survival. The process of greening or integrating urban agriculture into the design of buildings implies, for example, the creation of new plant watering systems based on the principle of rainwater harvesting.
In 2015, 98% of Bouygues Immobilier’s sales were covered by an environmental labelling or certification commitment.
BIODIVERSITY, A NATIONWIDE STRATEGY
As a dynamic regional player, Bouygues Immobilier plans each of its developments on a local scale, in collaboration with public and private players, to ensure that the projects match the demands of local residents. This forward-looking planning adapts to the size of the town and the neighbourhood in question: in addition to biodiversity, diversity of activities, new working methods, local services, public and shared transport systems and interconnected buildings are also factored in.
Nationwide biodiversity is also about preserving and promoting the development of targeted species of local wildlife, within a framework of ecological continuity. Within the context of its partnership with LPO (the French bird protection league), which has numerous local sections, Bouygues Immobilier is installing nesting boxes on roofs.
CLOSE-UP ON PLANNED ECO-NEIGHBOURHOODS WITH BIODIVERSITY© CERTIFICATION.
Néo-C neighbourhood in Créteil
In Créteil, just to the south-east of Paris, Bouygues Immobilier is building the Néo-C eco-neighbourhood on the site of Pernod’s old manufacturing and bottling plants. This is France’s first BiodiverCity© certification for a neighbourhood at the design phase. The eco-neighbourhood will include vast landscaped grounds set within a development containing 619 housing units. Using the existing surroundings as inspiration, Bouygues Immobilier will integrate vegetation into the structures, planting climbing plants and using existing materials.
Font-Pré neighbourhood in Toulon
On the site of the former Font-Pré hospital, in Toulon, Bouygues Immobilier has obtained the highest-ever rating for a French property development. Font-Pré eco-neighbourhood contains 10,000m² of grounds, modular housing units, shops and local services, alternative transport systems, etc. In order to raise awareness among future inhabitants and promote biodiversity, the company will work in partnership with the regional branch of the LPO.