François Bertière interviewed by 3 students

News
Posted on 07/06/2017 Bouygues Immobilier
On January 24, François Bertière answered questions from three students invited to Galeo, the head office of Bouygues Immobilier. Among the many topics discussed, innovation emerged as a central theme: in the company, the property market and wider society.
ETUDIANTS
ETIENNE PAGE, ENGINEERING STUDENT (ECOLE NATIONALE DES PONTS ET CHAUSSEES, HEC)

Etienne PageBIM IS REVOLUTIONISING CONSTRUCTION : HOW IS IT CHANGING THE WAY YOU WORK?

François Bertière : BIM (Building Information Modelling) is a design optimisation technique that makes it possible to share data in real time. We see it as a fantastic way to boost productivity and quality. Another benefit of BIM: it makes it possible to plan far in advance and anticipate works to the building throughout its lifecycle (personalisation, 3D virtual tours, predictive building maintenance, etc.).

DO YOU PREFER TO RECRUIT STUDENTS WITH DUALS SKILLSETS?

François Bertière : A dual degree provides a clear advantage to a student hoping to join our team. Property development is a complex business, especially when working on the scale of an entire neighbourhood, as we do with our UrbanEra concept. Agility and versatility are crucial! Dual degrees lend a breadth of vision and skills that are extremely useful for a company like ours, whether the degree focus is in the “hard” sciences or the humanities. 

ELISE LECUYER, DESIGN STUDENT (ECOLE DE DESIGN DE NANTES)


elise lecuyerWHAT IS YOUR VISION OF DESIGN AND THE ROLE IT PLAYS IN PROPERTY DEVELOPMENT?

François Bertière : We cannot control every aspect of our building design, especially the exterior, since we need to fit into the urban environment. However, we do integrate design into our reflection and projects, notably when designing interior spaces. We do this by thinking long and hard about the ways our customers will use our buildings. Our Nextdoor workspace concept is a perfect example of this process.

WHAT IS YOUR VISION OF THE SUSTAINABLE CITY?

François Bertière : For me, the sustainable city is not about urban form. It’s about the capacity to develop an integrated vision of every aspect that contributes to the sustainability of our operations: saving on raw materials, creating mixed uses, and promoting social and generational integration, energy sharing, mobility and reversibility. To take one example, the sustainable city can mean implementing digital solutions to manage car parks that are shared between residential and office buildings.

CORALIE COUTELLEC, ARCHITECTURE STUDENT (ECOLE NATIONALE DES PONTS ET CHAUSSÉES/ECOLE D’ARCHITECTURE MARNE-LA-VALLÉE)

coralie coutellecWOULD IT NOT SERVE THE "PUBLIC INTEREST" FOR BOUYGUES IMMOBILIER TO SET UP ARCHITECTURE RESEARCH GROUPS AS PART OF THE COMPANY ITSELF? 

François Bertière : We are not architects, but we work closely with them – notably through our R&D unit – and we work hard to develop an architectural culture among our employees, so they can maintain a dialogue with architects that respects their expertise.  

IS SUSTAINABLE PROPERTY DEVELOPMENT ALWAYS A MULTIDISCIPLINARY ACTIVITY?

François Bertière : It is, and it’s becoming even more so. To reinvent housing, offices and cities, to adapt to tomorrow’s behaviours and to design with BIM tools, we need to draw on a diverse set of advanced expertise: heating engineers, urban planners, materials specialists and data analysts, for example.