Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
For the Blue Bay development in Nice, Bouygues Immobilier is giving customers the opportunity to take a virtual tour of the apartments using an on-line digital model on the programme's mini website.
At the Follement Gerland operation in Lyon and the ECLO eco-neighbourhood in Saint-Jean-de-Braye, virtual-reality headsets (identical to the headset used for Oculus) can be used by customers to gain a real appreciation of the size of rooms, view the different fitouts possible, change wall colour and modify floor coverings.
At the 360° programme in Ermont (near Paris), customers who have reserved an apartment can visit it using Google Cardboard, a fold-out cardboard smartphone mount. All they have to do is download a mobile app, then slide the smartphone into the cardboard mount. Back at home, friends and family can be given a virtual visit of the future purchase.
This type of system has also been trialled in the commercial sector - where it helps users lay out their offices - for example in the Green Office® buildings in Rueil-Malmaison and Nanterre, with the assistance of My Cloud 3D, a start-up that is supported by Bouygues Immobilier. In addition, Vectuel, a specialist in real-time 3D modelling, has designed a digital model of Bouygues Immobilier's Nanterre Cœur de Quartier project that offers a virtual visit of the neighbourhood.