Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
Bouygues Immobilier has produced a web documentary, a novel teaching tool, to make web users aware of the world of BBC (Bâtiment Basse Consommation) low-energy building methods.
Demonstrating its commitment to sustainable development, Bouygues Immobilier was the first property developer to seek the BBC-Effinergie low-energy-building certification for all its new housing programmes as of July 2010, more than two and a half years ahead of regulatory requirements.
Being conscious of the need to inform its clients and make them and, more widely, the general public aware of the potential, advantages, and requirements of the BBC Effinergie label, Bouygues Immobilier has now set up a novel teaching tool.
Bouygues Immobilier’s entertaining, educational, interactive web documentary offers web users an opportunity to find out more about the various facets of BBC low-energy-buildings, from design to functional use.
A series of video extracts, photos, audio clips, documents, and animations present the advantages of BBC homes. As both spectator and player, a web user can surf freely through them all, actively explore the world of BBC housing, and find out what key players have to say about the new approach (Bouygues Immobilier senior executives, technical head, manager of certifying body, architects, etc.).
The novel on-line animation yet again illustrates Bouygues Immobilier’s determination to protect the environment and provide client support.
The new tool was designed and produced with the help of communication consultant Image et Stratégie which has been assisting Bouygues Immobilier to develop its presence on the Internet.