Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
Ginko, an eco-neighbourhood in Bordeaux, has been awarded the Trophy for Social and Economic Development at the Urban Service Awards. The award, which was handed over by the National Union of Property Developers (SNAL) during its congress, aims to increase awareness about developers as a profession in building sustainable towns and cities.
Receiving prizes in 27 other categories, Bouygues Immobilier was in particular lauded for its dedication to the development of the Berge du Lac/Ginko urban area. The panel of judges underlined the "scarcity of local companies dedicating themselves to neighbourhood social and economic issues with the same amount of energy” as Bouygues Immobilier.
This award demonstrates the relevance of actions undertaken by Bouygues Immobilier in developing local economic activity and forging social ties between adjacent neighbourhoods and the new residents of Ginko. To residents of the Aubiers district Bouygues Immobilier gave priority in the apportionment of jobs available on site relating to public works, construction, security or “meals on wheels” for site workers. For example, certificated catering training was offered to women's associations in the neighbourhood in partnership with municipalities, social bodies and the local employment agency. Representation in the community will be maintained after construction work is completed, through the creation of shared garden projects, the establishment of a smallholdings association and partnerships with market gardeners to ensure a regular supply of seasonal fruits and vegetables. At the same time, Bouygues Immobilier is fostering awareness about environmental and sustainable development amongst schools, sports clubs and cultural associations in the Berge du Lac and Aubiers districts.
Ginko sets the standard for architectural and urban design, offering 2,150 housing units (including 33% social housing units), 30,000 m2 of office space, 25,000 m2 of retail space, three cultural and sports centres, two school complexes and an 4.5-hectare park. The development reflects Bouygues Immobilier’s dedication to sustainable development, as 90% of housing units will have BBC low-energy certification, with a maximum primary energy consumption of 45 kwh/m2/per year. It also includes a heating network powered entirely by renewable energy sources — a first in France. Furthermore, future residents will be encouraged to use public transport and soft mobility. From 2014, the centre of Bordeaux will be a 15-minute tramway ride away.
The Ginko eco-neighbourhood received the "energy efficiency and renewable energy" prize, awarded by the Ministry of Ecology, Energy and Sustainable Development, at France’s first National Urban Sustainability Conference in November 2009.