Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
On 4 July, the Observatoire de la Ville met for a conference on its current theme of urban desegregation, Mix(City). Under the patronage of Alain Juppé, 1st Vice-President of the Bordeaux Urban Community (CUB), represented by Michel Duchène (Deputy Mayor in charge of planning and urban strategy and Vice-President of the CUB responsible for town planning and large urban projects), the Editorial Board of the Observatoire de la Ville, expert guests and some 200 other participants debated current challenges and recent achievements, notably in Bordeaux. In conclusion, it was stated that cities need a complex diversity of forms.
Plenty of profound issues were discussed at this meeting, which brought together an enthusiastic audience of politicians, municipal representatives, architects-town planners, sociologists, urban specialists and students. Debating the issues were Christian Devillers, architect-town planner responsible for the Ginko eco-neighbourhood in Bordeaux, Philippe Panerai, architect-town planner and lecturer, Olivier Brochet, an architect also responsible for the Ginko project in Bordeaux, Enric Serra, architect-town planner, involved in the large-scale 2000-2011 Ensanche Cerdà project in Barcelona, together with members of the Editorial Board of the Observatoire de la Ville - Christian Devillers, architect-town planner, Françoise-Hélène Jourda, architect, Director of E.O CITE, an architectural and town-planning consultancy, Alain Sallez, Professor emeritus at ESSEC, Alain Bourdin, sociologist-town planner, Julien Damon, associate professor at Sciences Po Paris (M.Sc. Town Planning).
By way of introduction, Michel Duchène, Bordeaux city councillor and member of the Bordeaux Urban Community (CUB), emphasised the importance of striking the right balance and placing people at the heart of urban development. "(…) A denser city, a more balanced urban system, easier travel arrangements, ambitious projects to build thousands of zero-energy apartments: all of this is happening in Bordeaux. But is this enough to provide a better quality of life and greater happiness to the city's population? This question should be central to the current debate (…)"