Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
In their roadmap entitled Strasbourg Eco 2020, adopted in October 2009, authorities representing Strasbourg city and its agglomeration made the development of a high-level global service sector and an economic crossroads one of their core strategies — complementing the wealth of advantages that Strasbourg already offers as a “European capital” and prime conference venue.
It was therefore decided to create an urban economic district with a net floor area of 220,000 m2 for service companies that would also act as a forum for global economic interchange, situated nearby European institutions in the area known as Wacken.
This future international business district — the first to offer positive energy generation in Europe — will in due course host offices, business centres, hotels, housing units, retail space and associated services, in a prestigious setting with excellent public transport and road connections. An initial phase, comprising a net floor area of 100,000 m2, is expected to begin in 2013 in association with Bouygues Immobilier.
This sustainable neighbourhood project was discussed at the International Corporate Property Fair on Thursday by Catherine Trautmann, MEP and vice-president of the Strasbourg agglomeration overseeing economic development, Emmanuel Desmaizieres, Executive Vice-President, Commercial Property France at Bouygues Immobilier, ,and architects Christian de Portzamparc and Jean Merat. Together they gave details of the strategic, environmental and architectural opportunities offered by this future business district, which is located in close proximity to the city centre and European institutions.
“This partnership, which is part of our comprehensive economic rethink, is original from top to bottom,” said Catherine Trautmann, introducing the project. “Our challenge is to lend credence to a project combining public investment and private involvement as well as endowing it with ecological sustainability through the pooling of space”, she added, delighted about “the combined efforts of all stakeholders and their mutual assent to shared goals in the context of this complex venture. This partnership will lead to the creation of high-grade office space, triggering a revival in the property market across the entire agglomeration”.
“These were our plans one or two years ago. Now is the time for action,” she continued.
Emmanuel Desmaizieres, of Bouygues Immobilier, highlighted the environment quality that the new business district would meet: “We want to bring our expertise in sustainable development to bear for the benefit of a whole district. This will be the first positive-energy district in France”.
“Every facet of sustainable development will be treated, covering environmental and economic as well as social considerations,” he asserted. “Our aim is to achieve positive-energy generation, using energy economically and reducing power consumption by 20-30%. This means making energy efficiency even more efficient and achieving the right balance between production, consumption and storage,” he added.
“This fully-fledged urban project introduces two innovations. First, information technology now makes it possible to show a full mock-up of a project even before the architectural work has begun. This gives us pictures early on. The other innovation is the partnership between government and developer, who does not merely build buildings but is here party to overall strategy as well,” highlighted Christian de Portzamparc.
His Strasbourg-based associate on this project pledged to respect the equilibrium that characterises Strasbourg’s urban layout, i.e. the balance between green island-like clusters and the urban areas which span many different eras. “In this new district, our aim is to safeguard this equilibrium by promoting mixed use and synergies,” explained Jean Merat.
Catherine Trautmann summed up the development: “Strasbourg’s contribution to the International Corporate Property Fair in 2011 is this ground-breaking project. In the near future we will be involving Strasbourg residents and the district’s future occupiers in our discussions”.