Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
Business outside France has become one of Bouygues Immobilier's main strategic priorities for the coming years as it seeks to draw on the presence of other Bouygues group units abroad. In 2014, Bouygues Immobilier created a joint venture with Bymaro, Bouygues Construction's subsidiary in Morocco, building on its long-term experience in Poland and Belgium.
A Master’s graduate in economics of the University of Lille, Laurent Tirot (aged 47) joined Bouygues Immobilier in 1995 as a developer in Rouen before being appointed head of the Caen branch. He became country manager for Belgium in 2003 then headed Bouygues Immobilier Polska in Poland in 2008. He returned to France in 2012 as Executive Vice-President Residential property Western France. He will report to Eric Mazoyer and he remains a member of the Bouygues Immobilier Executive Committee.