Buying an apartment requires a considerable financial and emotional investment from our customers. In today’s world, where uses evolve so quickly, new homebuyers want a relationship built on high levels of trust. An essential prerequisite for this trust is not only the quality of the properties we offer, but also the tailored relations we have with our relations throughout the buying process, to guarantee a high quality of life in the property over time and to offer services that add real value.
We start by considering the needs of our customers in order to develop a raft of services tailored to their needs. Thanks to our nationwide reach, we now have a strong, long-standing track record as a stable partner of local authorities that takes into account the needs of local inhabitants. For retail customers, we are developing shared services within the buildings that we develop. Furthermore, we are able to adapt to different demands and the constant change in lifestyles as, for instance, the expectations of owner-occupiers will of course not be the same as those of buy-to-let investors! This requires us to be very nimble, because the uses of our customers change quicker than the production cycles of our property developments. We have to keep ahead of the game constantly!
Having been quick to position ourselves on the green property market, we were among the first to promote the idea that urban environments had not only to be sustainable, but also attractive and pleasant places to live. Bouygues Immobilier now has a long-standing experience in innovation and sustainable development. But our aim is not just to innovate for the sake of innovation. It is for these innovations to improve the comfort of homes and meet our customers’ desire for housing that is smart, comfortable and energy-efficient.
We were therefore the first developer to obtain BBC low-energy certification for all our programmes. This meets the expectations of our customers who want to live in environmentally-friendly buildings and who are concerned about saving energy, air quality and the circular economy. Likewise, “NF Habitat” certification appeals to occupants because it pushes us not only to improve the ventilation, heating and acoustics of homes but also challenges us on issues such as air quality. It therefore addresses the issue of day-to-day comfort. We see energy efficiency as a lever to improve the comfort of occupants and their purchasing power.
Another example is our Flexom connected home service. It meets residents’ daily needs for mobility and comfort by giving them the ability to remotely control their heating, lighting systems and shutters. In our residential programmes, we use technology to enhance comfort for occupants. Flexom is a response to recent trends in the market towards smart, connected homes that allow users to manage their energy consumption and develop shared services.
Bouygues Immobilier has scaled up its expertise from single buildings to entire neighbourhoods, to become a creator of sustainable urban spaces. Our buildings are a perfect complement to the neighbourhoods and towns in which they are located. This is why our developments integrate services that can add real benefits to the inhabitants of entire neighbourhoods. A good example is the “Follement Gerland” development, in which one of the buildings contains a non-profit community canteen, called “Les Petites Cantines”. It is staffed by volunteers and encourages the involvement of local inhabitants.