The Villa Solférino development, designed by architect firm PARALLELE, is located on the corner of Rue de Lens and Rue Jeanne d'Arc, close to the city centre with its shops, services and amenities.
Comfortable and energy-efficient, nearly all the units have generous outdoor space (balcony, veranda or private garden depending on the apartment) and a private parking space.
Bouygues Immobilier has fitted out a show apartment in order to help customers imagine themselves in their future home. "We mustn't forget that most of our customers reserve their apartment on plan, before works have even begun. We use a scale model and 3D images to give them as realistic an idea as possible of what the future building will be like. Construction work is now sufficiently advanced for us to fit out and decorate a show apartment", says Carine Raj.
It is an innovative idea in that the show apartment not only helps the last potential buyers to reach a decision but also becomes an important stage in the customer experience. Last month, a similar visit organised by Bouygues Immobilier for potential buyers of apartments in the Convergence residence in Lille's Rue de Cannes was a great success in terms of both turnout and customer satisfaction.
VILLA SOLFÉRINO IN FACTS AND FIGURES:
41 apartments, including:
- 28 apartments for outright sale (two 4-room apartments still available)
- 13 apartments sold to social landlord SIA
June 2013: start of marketing
April 2014: start of works
May 2015: opening of fitted-out show apartment
Q4 2015: scheduled handover of apartments