Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
On 10 January, François Bertière, CEO of Bouygues Immobilier, laid the first stone of the Rue Maladrerie retirement home in Rouen, in the presence of Laurent Fabius, the former French Prime Minister, President of CREA and local MP, Alain Le Vern, President of the Upper Normandy region, Didier Marie, President of the Seine-Maritime local authority and Valérie Fourneyron, Mayor of Rouen and local MP.
Located in the centre of Rouen and very close to the railway station, the land occupied by the residence was until July 2010 the property of Institution Rey, a local private Catholic secondary school, well-known by the local population.
The project, designed by the Rouen-based architect Alain Elie, will see the construction of a retirement home with 76 housing units (73 studio apartments and three two-room apartments) on three storeys. Located on an area of 2,992 m², 2,180 m² will be earmarked for housing and 835 m² for amenities for residents. This BBC-Effinergie low-energy certified programme is a good example of Bouygues Immobilier's commitment to sustainable development since solar panels on the roof will produce domestic hot water.
The Rue Maladrerie residence, which was sold off-plan to the Seine-Maritime département housing service, will begin to accomodate tenants from the now obsolete Rue du Ruissel residence in the first quarter of 2012.
This development is the result of exemplary cooperation between the local authority of Rouen-Elbeuf-Austreberte, the Seine-Maritime département and the Upper Normandy region authorities, Habitat 76 and Bouygues Immobilier.