Bouygues Immobilier is a leading private property developer in France and Europe, with 1,908 employees at 31 December 2017 and sales of €2,712 million in 2017. With 39 branches in France and four outside France, Bouygues Immobilier has nearly 60 years' experience in developing residential, corporate and commercial projects in more than 250 towns and cities. Bouygues Immobilier has a strong commitment to innovation and sustainable development and therefore seeks to provide better quality of life over the long term for all its customers by making their experience of the buying process and the use they make of the living spaces and services created for them as pleasant as possible. Bouygues Immobilier is the first developer to be certified ISO 9001 in France, NF Habitat HQE, and Top Employer France 2017, and to win the 2016 prize for the best customer relations awarded by the French Customer Relations Association (AFRC).
One year after receiving the ‘Committed to label recognition’ from the EcoQuartier body, Ginko has today become a perfect example of Bouygues Immobilier's expertise in urban planning and sustainable construction. The comprehensive approach used for creating Ginko has fashioned an eco-neighbourhood with strong environmental and architectural credentials. As well as proving popular with its own residents, Ginko has also improved links to and from previously isolated neighbourhoods. Furthermore, it promotes soft mobility in the form of a tram network, cycle trails and nature paths. Biodiversity features prominently, and renewable energy has not been forgotten as the neighbourhood has its own wood-fired biomass plant.
Inaugurated in September 2013, the Ginko eco-neighbourhood can be reached by tram in less than 30 minutes from the Bordeaux St-Jean main railway station and in 15 minutes from the city centre. Two tram stops serve the eco-neighbourhood directly. Ginko currently has nearly 2,500 inhabitants, who enjoy the benefits of a 4-5-hectare park, green alleyways and a socially-responsible concierge service. They are also served by convenience stores and public amenities such as the Vaclav Havel school complex and the
Sarah Bernhardt community centre.
François Bertière, Chairman and CEO of Bouygues Immobilier, had the following to say: « The granting of the "ÉcoQuartier" label to our symbolic Ginko development is paving the way for new innovative practices for managing towns and cities, with private companies and public authorities working side by side on major urban development projects ».