Designing, innovating, excelling, developing and communicating: the five pillars around which Bouygues Immobilier is pursuing its commitment to building sustainable and desirable urban environments. These strategic values underpinned several projects that marked 2015.
From 15 to 18 March 2016, Bouygues Immobilier is participating in the 27th edition of MIPIM (the International market for property professionals) in Cannes. The programme will include presentations of our innovative projects and a demonstration of our expertise in sustainable urban planning and office developments.
Find us at the Bouygues Immobilier stand: Croisette C10
Digitisation is not just about the ubiquity of smartphones and the explosion of e-commerce. It is a dynamic and complete transformation that affects all the ways in which ‘traditional’ companies create value.
A 3D virtual visit app makes all this possible. In addition to offering an aerial view of 5th Avenue, the app lets users explore the interior and exterior of the not-yet-built apartment blocks, view them from different angles and see the entrance halls and the interiors of some apartments that have already been modelled. “This innovative tool complements a range of marketing techniques that include a 3D model, a 3D video and a show apartment,” says Gauthier Ansiaux, Director of Operations.
In 2016, with the COP21 conference creating a climate favourable for action, Bouygues Immobilier is boosting its commitment to the fight against global warming by launching the “One tree, one home” project. Read on.
As a committed supporter of sustainable and desirable urban environments, Bouygues Immobilier signed the “Objective 100 hectares” charter with the Municipality of Paris at the beginning of the year. The company thereby joins other public and private players who have pledged their support to efforts to green the French capital. This initiative forms part of a wider strategy for urban spaces.
For the third consecutive year, Bouygues Immobilier has received official certification from the Top Employers Institute for the quality of the measures it implements to improve the working conditions of its employees. It is the only property developer to have received such recognition.
CNP Assurances, a responsible investor represented by Icade Asset Management, has announced the off-plan acquisition of the Green Office® Quartz real estate development, a "positive-energy" building developed by Bouygues Immobilier in the 15th arrondissement of Paris.